General Book Search for "9783030533816"

Consumer Nationalism and Barr's Irn-Bru in Scotland

Hardback
Published : Friday 2 October 2020
ISBN : 9783030533816
Price : €90.39


You may also like ...

Product

Consumer Nationalism and Barr's Irn-Bru...

€90.39

Not in stock. Special Order Item. If available delivery expected within 10 - 15 working days.

Description

This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism.



This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.



Reviews