A Sleepwalker's Guide to Social MediaAuthor :
Paperback
Published : Friday 3 July 2020
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by
Paperback
03 Jul 2020
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€21.05
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Description
A leading scholar's cutting-edge analysis of the power and impact of social media and its users--
Positing online users as 'sleepwalkers', Tony Sampson offers an original and compelling approach for understanding how social media platforms produce subjectivities. Drawing on a wide range of theorists, including A.N. Whitehead and Gabriel Tarde, he provides tools to track his sleepwalker through the 'dark refrain of social media': a refrain that spreads through viral platform architectures with a staccato-like repetition of shock events, rumours, conspiracy, misinformation, big lies, search engine weaponization, data voids, populist strongmen, immune system failures, and far-right hate speech. Sampson's sleepwalker is not a pre-programmed smartphone junkie, but a conceptual personae intended to dodge capture by data doubles and lookalikes. Sleepwalkers are neither asleep nor wide awake; they are a liminal experimentation in collective mimicry and self-other relationality. Their purpose is to stir up a new kind of community that emerges from the potentialities of revolutionary contagion. At a time in which social media is influencing more people than ever, A Sleepwalker's Guide to Social Media is an important reference for students and scholars of media theory, digital media and social media.
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