Business Research Methods

Author : Barry Babin (University of Southern Mississippi)

Paperback

Published : Tuesday 29 January 2019

ISBN : 9781473760356

Price : €63.17

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Business Research Methods

by Barry Babin (University of Southern Mississippi)

Paperback

29 Jan 2019

BUSINESS AND ECONOMICS
>> Research AND Development

€63.17

Extended stock – Dispatch 5-7 days

Description

Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

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