How to Do Critical Discourse Analysis: A Multimodal IntroductionAuthor :
Paperback
Published : Friday 23 March 2012
You may also like ...
by
Paperback
23 Mar 2012
>>
€35.09
Extended stock – Dispatch 5-7 days
by
Paperback
05 Feb 2018
>>
€38.60
Extended stock – Dispatch 5-7 days
by
Paperback
20 Feb 2015
>>
€30.41
Extended stock – Dispatch 5-7 days
Description
Written for students without prior knowledge of linguistics, this is an accessible and systematic toolkit for doing language and image analysis. Using case studies and examples from a range of media, it enables students to analyze and understand the relationship between language, discourse and social practices.
How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images. - Teun van Dijk, Pompeu Fabra University The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis. - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.
Reviews