Public Relations in the Nonprofit Sector: Theory and Practice

Author : Richard D. Waters (University of San Francisco, USA)

Hardback

Published : Tuesday 23 December 2014

ISBN : 9781138795082

Price : €198.90

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Public Relations in the Nonprofit Secto...

by Richard D. Waters (University of San Francisco, USA)

Hardback

23 Dec 2014

LANGUAGE ARTS AND DISCIPLINES
>> Communication Studies

€198.90

Extended stock – Dispatch 5-7 days

Description

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

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