Taken for Granted: The Remarkable Power of the UnremarkableAuthor :
Paperback
Published : Tuesday 10 March 2020
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Description
How the words we use-and don't use-reinforce dominant cultural norms Why is the term openly gay so widely used but openly straight is not? What are the unspoken assumptions behind terms like male nurse, working mom, and white trash? Taken for Granted exposes the subtly encoded ways we talk about topics like race, gender, sexuality, and social status, offering a provocative look at the word choices we make every day without even realizing it. Eviatar Zerubavel describes how the words we use provide telling clues about the things we take for granted. By marking women's history or Black History Month, we are also reinforcing the apparent normality of the history of white men. Zerubavel shows how this tacit normalizing of certain identities, practices, and ideas helps to maintain their cultural dominance-and shape what we take for granted.
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