The Illustrated Guide to the Content Analysis Research ProjectAuthor :
Paperback
Published : Friday 3 July 2020
You may also like ...
by
Paperback
19 Aug 2019
>>
€85.40
Extended stock – Dispatch 5-7 days
by
Hardback
20 Aug 2019
>>
€163.80
Extended stock – Dispatch 5-7 days
by
Paperback
03 Jul 2020
>>
€38.60
Extended stock – Dispatch 5-7 days
Description
The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students' most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.
Reviews