We Are All Weird: The Rise of Tribes and the End of Normal

Author : Seth Godin

Paperback

Published : Thursday 24 September 2015

ISBN : 9780241209011

Price : €10.52

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Description

Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. 'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen

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